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Indexed by:期刊论文
Date of Publication:2019-05-01
Journal:JOURNAL OF BUSINESS RESEARCH
Included Journals:SSCI
Volume:98
Page Number:450-461
ISSN No.:0148-2963
Key Words:Green business failure; Company life cycle; Grey Decision Making Trial and Evaluation Laboratory (DEMATEL); Critical factors
Abstract:Business failure is an important issue for companies in the 21st century, and green business is of global concern. Therefore, it is of vital importance to reveal the critical factors that could lead to green business failure. Nevertheless, existing research has not fully addressed this yet. This study adopts the company life cycle theory to identify such critical factors. The Decision Making Trial and Evaluation Laboratory (DEMATEL) method is applied to convert the expert opinion into quantifiable data, and grey relational analysis is used to take the imprecise information into account in order to improve the validity of the results. Research frameworks constructed from company life cycle is able to reflect the critical factors that lead to green business failure at different development phases. Meanwhile, the adoption of Grey DEMATEL improves the accuracy of assessment, and the result of assessment provides feasible and practical suggestions for decision-making.
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