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论文类型：期刊论文

发表时间：2013-01-01

发表刊物：Theory and Practice in Language Studies

收录刊物：Scopus

卷号：3

期号：3

页面范围：459-465

ISSN号：17992591

摘要：This article employed Appraisal theory in a comparative analysis of two CEO statements in BP's 2009 Sustainability Review and BP's 2011 Sustainability Review respectively. The main objective is to explore how, through Appraisal resources, the leaders of a company, when facing a disastrous accident, constructed their corporate identity and relationship with the stakeholders. The analysis reveals that the appraisal resources in 2011 CEO statement played a major role to help the CEO portray the company as a survivor from a disaster, a good learner getting stronger from a painful lesson and a trustworthy helper providing energy to the whole world. ? 2013 ACADEMY PUBLISHER Manufactured in Finland.