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SOURCING STORE BRAND FROM THE NATIONAL BRAND MANUFACTURER OR THE OUTSIDE CONTRACT MANUFACTURER: ROLES OF DIFFERENT LOGISTICS MODES OF NATIONAL BRAND
2025-10-25 Hits:Indexed by:Journal Papers
Document Code:470934
Date of Publication:2025-02-18
Journal:JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION
Volume:21
Issue:2
Page Number:1518-1545
ISSN:1547-5816
Key Words:CHANNEL; COMPETITION; PRICE; RETAILERS; STRATEGY
Yang Liu
Gender:Male
Alma Mater:东北大学
Degree:Doctoral Degree
Business Address:D225
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