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SOURCING STORE BRAND FROM THE NATIONAL BRAND MANUFACTURER OR THE OUTSIDE CONTRACT MANUFACTURER: ROLES OF DIFFERENT LOGISTICS MODES OF NATIONAL BRAND
2025-10-25 Hits:Date of Publication:2024-12-10
Journal:JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION
ISSN No.:1547-5816
Key Words:CHANNEL; COMPETITION; PRICE; RETAILERS; STRATEGY
Date of Publication:2024-12-10
Yang Liu
Gender:Male
Alma Mater:东北大学
Degree:Doctoral Degree
School/Department:信息与决策技术研究所
Business Address:D225
Contact Information:liu_yang_1226@dlut.edu.cn;
liu_yang_1226@163.com;
liuy@mail.neu.edu.cn;
E-Mail:liu_yang_1226@dlut.edu.cn