Sourcing Store Brand from Outside Contract Manufacturer or National Brand Manufacturer: The E-tailer's Decision under Different Selling Formats

Indexed by:Journal Papers

Document Code:599437

Date of Publication:2026-01-01

Journal:JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING

ISSN:1004-3756

Key Words:AGENCY; CHANNEL STRATEGY; COMPETITION; MARKETPLACE; MODE; PRIVATE LABEL; RETAILERS; SELECTION; SUPPLY CHAIN