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E-TAILER'S CHOICE BETWEEN LOW-QUALITY STORE BRAND AND HIGH-QUALITY STORE BRAND: THE ROLE OF DATA-DRIVEN MARKETING
2026-06-04 Hits:Indexed by:Journal Papers
Document Code:476666
Date of Publication:2025-07-01
Journal:JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION
Volume:21
Issue:7
Page Number:5197-5240
ISSN:1547-5816
Key Words:DIFFERENTIATION; PRODUCT QUALITY; RETAILER; STRATEGY
Yang Liu
Gender:Male
Alma Mater:东北大学
Degree:Doctoral Degree
Business Address:D225
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