Min Qingfei
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Gender:Male
Alma Mater:DUT
Degree:Doctoral Degree
School/Department:Faculty of Management & Economics, DUT
Discipline:Information Management and E-Government. Enterprise Management
Business Address:Room 406
Building of Faculty of Management & Economics,
Contact Information:
E-Mail:
Hits:
Date:2019-03-10
Indexed by:Journal Article
Date of Publication:2011-06-01
Journal:INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Included Journals:Scopus、SSCI、EI
Volume:9
Issue:3
Page Number:280-297
ISSN:1470-949X
Key Words:mobile communication; MIM; mobile instant messaging; diffusion; individual use; culture
Abstract:This paper examines how national culture values influence technology adoption at individual level, within-culture, in case of Mobile Instant Messaging (MIM) adoption. Four cultural dimensions were examined: uncertainty avoidance, collectivism, high/low context and time perception. On the basis of 837 samples, data analysis shows that uncertainty avoidance and collectivism moderate the relationship between individual's subjective norm and behavioural intention; uncertainty avoidance positively affects individual's innovativeness; context and time perception affect Perceived Usefulness (PU) and have no effect on the relationship between Perceived Enjoyment (PE) and intention. Implications of these findings are discussed.
Dr. Qingfei Min
Professor of Information Systems
PhD Supervisor
Director of Institute of Information System & Business Analytics
Visiting Scholar of University of Southern California (2010)
Member of the AIS
Research Fields：
IT/IS behavior and strategies
E-commerce/Mobile commerce/Social Commerce
Digital Transformation
Artificial Intelligence Application
Blockchain Innovation
Publications:
50+ Journal articles （25 SSCI/SCI indexed）
40+ Conference papers
4 Monographs
2 Textbooks
