Min Qingfei
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Gender:Male
Alma Mater:DUT
Degree:Doctoral Degree
School/Department:Faculty of Management & Economics, DUT
Discipline:Information Management and E-Government. Enterprise Management
Business Address:Room 406
Building of Faculty of Management & Economics,
Contact Information:
E-Mail:
Hits:
Date:2019-03-10
Indexed by:Journal Article
Date of Publication:2016-09-05
Journal:情报科学
Included Journals:CSSCI、ISTIC、PKU
Volume:34
Issue:9
Page Number:61-67
Key Words:微信;持续使用意向;实证研究;使用与满足;期望确认;情感性承诺
Abstract:微信,作为一种新兴的社交媒体软件,自诞生以来广受用户青睐,但其最终的成功需要依靠用户的持续使用。本文以使用与满足理论和期望确认理论为基础,研究用户使用微信的心理机制,提出微信用户持续采纳意向模型和研究假设。研究采用实证研究方法,共回收332份有效问卷,利用Smart PLS2.0软件对研究模型进行结构方程建模。数据分析结果表明,沟通效率、娱乐性以及社交地位提升这三种正向的价值期望差异能正向影响行为态度(满意度和情感性承诺),而正向的维持人际关系的价值期望差异只能通过正向影响满意度对持续使用意向产生显著正向影响;正向的自我展示价值差异对满意度和情感性承诺均没有显著性影响。
Dr. Qingfei Min
Professor of Information Systems
PhD Supervisor
Director of Institute of Information System & Business Analytics
Visiting Scholar of University of Southern California (2010)
Member of the AIS
Research Fields：
IT/IS behavior and strategies
E-commerce/Mobile commerce/Social Commerce
Digital Transformation
Artificial Intelligence Application
Blockchain Innovation
Publications:
50+ Journal articles （25 SSCI/SCI indexed）
40+ Conference papers
4 Monographs
2 Textbooks
