Min Qingfei

Professor   Supervisor of Doctorate Candidates   Supervisor of Master's Candidates

Gender:Male

Alma Mater:DUT

Degree:Doctoral Degree

School/Department:Faculty of Management & Economics, DUT

Discipline:Information Management and E-Government. Enterprise Management

Business Address:Room 406
Building of Faculty of Management & Economics,

Contact Information:

E-Mail:


Paper Publications

Social media advertising reactance model: a theoretical review

Hits:

Date:2023-05-08

Date of Publication:2022-10-08

Journal:INTERNET RESEARCH

Volume:31

Issue:3

Page Number:822-845

ISSN:1066-2243

Key Words:"Advertising reactance; Social media advertising; Psychological reactance theory"

Personal Profile

Dr. Qingfei Min

  • Professor of Information Systems

  • PhD Supervisor

  • Director of Institute of Information System & Business Analytics

  • Visiting Scholar of University of Southern California (2010)

  • Member of the AIS


Research Fields:

  • IT/IS behavior and strategies

  • E-commerce/Mobile commerce/Social Commerce

  • Digital Transformation

  • Artificial Intelligence Application

  • Blockchain Innovation


Publications:

  • 50+ Journal articles (25 SSCI/SCI indexed)

  • 40+ Conference papers

  • 4 Monographs

  • 2 Textbooks




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