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论文类型:期刊论文
发表时间:2016-01-01
发表刊物:Journal of Environmental Engineering (Japan)
收录刊物:Scopus
卷号:81
期号:726
页面范围:651-660
ISSN号:13480685
摘要:The purpose of this study is to clarify how Chinese tourists evaluate tourism landscape images of Hiroshima, and to obtain the basic data for increase of Chinese tourists who comes to Japan in the future. We defined Chinese students and Chinese ordinary employees as the potential visitors to Japan, and carried out the psychological experiment to ask them to evaluate 40 tourism landscape images. The evaluation tendencies by two subjects groups were comparedby factor analysis and simultaneous analysis of several groups. As the results, the evaluation structure is almost same between two groups. However, in ordinary employees, "Harmony" is more important and "Openness" is less important as the factors of intention to visit compared with students. Furthermore, the higher correlation between "Likeness of Japan" and "Inherency" which is the most important factor is observed in the results of ordinary employees.