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Indexed by:会议论文

Date of Publication:2010-08-24

Included Journals:EI、Scopus

Abstract:Psychological contract violation is firmed when on-line consumers perceived the firm did not fulfill its response and obligation. Although it's widespread among on-line shopping, consumers have different response for it. It's necessary for firm to understand the real reason for it. This paper arguments and empirical test the transactional and relational psychological contract affect trust, and introduces satisfaction as a moderator. It shows that the violation of relational psychological contract is more powerful, and satisfaction is do moderator the relationship. ? 2010 IEEE.