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jinyufang
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Associate Professor Supervisor of Master's Candidates
Paper Publications
[1]金玉芳.形状影响味道吗?——形状与味道一致性对产品评价的影响研究[A],2017
[2]姜陆, 金玉芳.基于偏好理论的自助服务使用行为影响因素研究[J],管理评论,2016,28(4):201-211
[3]金玉芳, 朱明涛.基于网银用户使用特征的行为习惯形成机理研究[J],管理工程学报,2016,30(1):124-132
[4]金玉芳.在线“秒杀”中商品数量特征对购买意愿的影响研究[A],2015
[5]金玉芳.产品内包装数量线索对消费量的影响研究[A],2015
[6]金玉芳.语言的力量——信息框架对不同产品类型的购买意愿的影响研究[A],2015
[7]金玉芳.营销战略之顾客绑定[J],北大商业评论,2013,05:96-101
[8]高维, 金玉芳, 董大海.自助服务技术质量内涵及构成[J],技术经济,2012,31(11):14-20
[9]Jin Y., Song X..Bonding tactic sets of on-line stores: An empirical study[A],2012,95-99
[10]金玉芳, 董大海.自助服务技术质量内涵及构成研究[A],2012
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