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Indexed by:会议论文

Date of Publication:2010-08-24

Included Journals:EI、Scopus

Abstract:While online shopping has many advantages, it did not diffuse as fast as people's forecasting. In this paper, we conduct content analyses to some news reports from 1998-2007 based on actor network theory in order to explain how online shopping developed and diffused in China and what technological and social factors attributed to the adoption process of online shopping. By doing this, we can better understand the dynamics of the online shopping diffusion development in China and provide valuable suggestions for the Chinese government, online shop and consumers. ? 2010 Crown.