林海芬   

Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates

Title : 中国管理现代化研究会管理案例研究专业委员会副秘书长

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Paper Publications

新进入者如何重塑主导产品类别以颠覆行业格局——制度创业视角的纵向案例研究

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Indexed by:Journal Papers

Document Code:603225

Date of Publication:2025-04-17

Journal:南开管理评论

Volume:29

Issue:03

Page Number:77-88

ISSN:1008-3448

Key Words:Case Study; Category Reshaping; Dominant Product Category; Institutional Entrepreneurship; New Entrants

CN:12-1288/F

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