林海芬
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Title : 中国管理现代化研究会管理案例研究专业委员会副秘书长
Browse on mobile
Paper Publications
Crafting lasting bonds: unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market
Hits:
Indexed by:Journal Papers
Document Code:396471
Date of Publication:2024-07-01
Journal:JOURNAL OF BRAND MANAGEMENT
Volume:32
Issue:1
Page Number:17-33
ISSN:1350-231X
Key Words:ADOPTION; AGE-DIFFERENCES; ENGAGEMENT; FOOD; INTERGENERATIONAL INFLUENCES; LIFE; MEDIATING ROLE; OLDER-ADULTS; PERCEIVED VALUE; TECHNOLOGY