林海芬   

Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates

Title : 中国管理现代化研究会管理案例研究专业委员会副秘书长

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Paper Publications

企业高端化战略变革中价值网络演化过程机理研究:顾客价值主张视角

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Indexed by:Journal Papers

Document Code:388853

Date of Publication:2023-01-01

Journal:研究与发展管理

Volume:35

Issue:6

Page Number:151-167

Key Words:价值网络演化; 程序化扎根; 重塑高端市场; 顾客价值主张; 高端化战略变革

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