Min Qingfei
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Gender:Male
Alma Mater:DUT
Degree:Doctoral Degree
School/Department:Faculty of Management & Economics, DUT
Discipline:Information Management and E-Government. Enterprise Management
Business Address:Room 406
Building of Faculty of Management & Economics,
Contact Information:
E-Mail:
Hits:
Date:2019-03-11
Indexed by:Conference Paper
Date of Publication:2009-06-27
Included Journals:Scopus、CPCI-SSH、CPCI-S、EI
Page Number:46-46
Abstract:This paper tries to explore the adoption of mcommerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Three categories of factors that will affect mcommerce system usability are clarified and analyzed, namely mobile devices, WAP web and mobile communication networks. This study presents an empirical study of the factors influencing users to adopt m-commerce. A total of 837 valid questionnaires were returned. A structural equation model (SEM) was applied to test the research hypothesis. From the results we find that all of our hypotheses are supported. That's to say mobile devices, WAP web and wireless communication networks all have direct influence on mobile commerce usability. Additionally, usability of mobile commerce also has a positive influence on the consumers' adoption. © 2009 IEEE.
Dr. Qingfei Min
Professor of Information Systems
PhD Supervisor
Director of Institute of Information System & Business Analytics
Visiting Scholar of University of Southern California (2010)
Member of the AIS
Research Fields：
IT/IS behavior and strategies
E-commerce/Mobile commerce/Social Commerce
Digital Transformation
Artificial Intelligence Application
Blockchain Innovation
Publications:
50+ Journal articles （25 SSCI/SCI indexed）
40+ Conference papers
4 Monographs
2 Textbooks
