Min Qingfei
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Gender:Male
Alma Mater:DUT
Degree:Doctoral Degree
School/Department:Faculty of Management & Economics, DUT
Discipline:Information Management and E-Government. Enterprise Management
Business Address:Room 406
Building of Faculty of Management & Economics,
Contact Information:
E-Mail:
Hits:
Date:2019-03-11
Indexed by:Conference Paper
Date of Publication:2009-06-27
Included Journals:Scopus、CPCI-SSH、CPCI-S、EI
Page Number:67-67
Abstract:as mobile commerce spreads across the globe, the effect of culture on user' adoption has become an important issue. To date, however, little research has been conducted on the role of cultural factors play in the adoption of m-commerce services. This study defines culture on individual level and attains three roles (network members, technology users and consumers) out of m-commerce users with different adoption decisions. Therefore, a m-commerce adoption model based on individual-level cultural characteristics has been proposed. The four cultural dimensions representing individual-level culture (uncertainty avoidance, individualism/collectivism, context and time perception) are integrated into adoption model as moderators or independent variables in this study. A survey instrument is also developed for collecting data and empirically testing the proposed model. © 2009 IEEE.
Dr. Qingfei Min
Professor of Information Systems
PhD Supervisor
Director of Institute of Information System & Business Analytics
Visiting Scholar of University of Southern California (2010)
Member of the AIS
Research Fields：
IT/IS behavior and strategies
E-commerce/Mobile commerce/Social Commerce
Digital Transformation
Artificial Intelligence Application
Blockchain Innovation
Publications:
50+ Journal articles （25 SSCI/SCI indexed）
40+ Conference papers
4 Monographs
2 Textbooks
