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论文类型：期刊论文

发表时间：2011-05-01

发表刊物：6th International Symposium on Management Engineering (ISME 2009)

收录刊物：SCIE、EI、CPCI-S、SSCI、Scopus

卷号：7

期号：5B,SI

页面范围：2579-2591

ISSN号：1349-4198

关键字：Decision support; 2-tuple; Service adoption; Expectation; Perception

摘要：Service adoption analysis is a useful instrument for reducing the risk of new service development and launch. The purpose of this study is to develop a 2-tuple fuzzy linguistic approach for assessing the intention level of service adoption. In doing so, a theoretical framework for service adoption analysis is proposed. Under this framework; a 2-tuple fuzzy linguistic approach is then proposed for assessing the intention level of service adoption using potential adopters' expectation and perception. In this method, a linguistic aggregation operator is defined to calculate the deviation degree between expectation and perception and to map the computation result to a linguistic value. The overall intention level of service adoption is obtained by aggregating the deviation degrees. Additionally, a case is used to illustrate the potential application of the proposed approach.