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jinyufang

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Associate Professor Supervisor of Master's Candidates

Paper Publications

[11]金玉芳, 张瑞雪, 胡宁俊.网上商店绑定策略对顾客价值影响的实证研究[J],管理工程学报,2011,25(1):18-25
[12]金玉芳, 董大海.中国消费者品牌信任内涵及其量表开发研究[J],预测,2010,29(5):9-15
[13]Jin Y., Luo Y..Influencing factors analysis and spreading suggestions of online bank in China[A],2010
[14]Jin Y., Li H..The effect of on-line buyer psychological contract violation on trust: Taking satisfaction as mod...[A],2010
[15]Dong D.-H., Liu S.-N., Jin Y.-F., Qi H..An empirical research on e-commerce customer website loyalty[A],2010
[16]Jin Y., Song X..Plotting out relationship stage between online stores and their customers: Based on behavioral, p...[A],2010,3119-3122
[17]金玉芳.虚拟社区的农场类游戏参与程度的影响因素研究[A],2010
[18]金玉芳.仿冒奢侈品购买倾向的影响因素研究[A],2010
[19]金玉芳, 宋晓兵.Plotting out relationship Stage between online store and their customers: based on behavioral, ps...[A],2010
[20]Jin Y., Luo Y..The effects of the usage of e-bank on performance[A],2009,3:303-306

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