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Indexed by:期刊论文

Date of Publication:2022-06-30

Journal:研究与发展管理

Affiliation of Author(s):经济管理学院

Issue:1

Page Number:26-33

ISSN No.:1004-8308

Abstract:By constructing the model composed of three simultaneous equations including technological innovation,advertising intensity and market power,and using the data from 37 segments of Chinese industrial sectors in 2006 as samples,an endogeneity empirical test is made between market power and technological innovation from the level of industry.The results show that there is a bilateral causality relationship between market power and technological innovation,which means that market competition is conducive to business innovation activities,and enforcement of innovative ability can enhance the degree of the industrial competitive intensity.Moreover,the intensity of advertising and technological innovation are also interactive.Enterprises with more advertising expenditure have more intention to develop new products,while the enhancement of innovative abihty will drive the investment into advertising which can show products differentiation.Property rshit structure has a significant negative effect on technological innovation,which means the state-owned enterprises are more lack of motivation to innovate,and the larger industry is,the more frequent innovation activities will be carried out.According to the parameters estimated by market power equation,the majority of Chinese industries are still in low-concentrated otisopoly market based on the"Behn standard",and industry resoures need to be further optimally allocated.In addition,compared with the regression results of single-equation,simultaneous equation model could more accurately reflect the interactive mechanism between market power and technological innovation,so as to avoid deviations of empirical conclusions.

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